Genesis Systems Chooses Omegapoint for Marketing Partnership
Friday, November 4, 2005

Software developer examines its business model and message to prepare for Internet’s second chapter

Omaha, NE - Custom software developer, Genesis Systems (, has chosen a new business development partner to help the company differentiate itself in the marketplace.

According to President BJ Williams, “As our industry changes, we needed an outside perspective on our identity and fresh path into the future. Omegapoint has a track record for innovation in this area that matches our culture.”

Genesis Systems is involved with enterprise, open source, software-as-a-service and other the leading trends defining the software industry. Corporations in many industries use them to automate thorny business processes, foster employee collaboration and help chains and franchisers link their offices together.

Omegapoint is a 14-year old marketing consultancy that specializes in repositioning, branding and ‘’transition marketing.’ Principal Lynn Hinderaker explained the new relationship:

“Genesis is a hothouse of software innovation. Our challenge is linking their technical expertise to their clients’ business strategy as the economy is prompting new growth initiatives.”

Genesis Systems is located at 5712 S. 77th Street, Omaha, NE 68127

For more information, contact BJ or Brad Williams at (402) 592-1452.